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Managing Stakeholders

Managing Stakeholders

About seven months ago I had visited a business about to open. I was offering marketing services. The owner then told me she wanted to get her location up and running before making an investment into advertising.  I recently stepped foot into the restaurant with...
The Zooms

The Zooms

Honestly it’s been a change this year handling video conferences. It feels like you are on TV and entertaining your watcher at the same time. Here are a couple points how to get over The Zooms: Take control of conversation with concise questions, Give...
Buyers Want Experiences

Buyers Want Experiences

I got an invite today. Its to a soft opening of a new restaurant in town. Of course, there is more to this. I had followed the emerging new place while in construction. I eventually got the owners into a marketing program helping launch the opening. However, our...
Communications Creativity

Communications Creativity

A communications professional might not confess this to anyone but they are secretly creative artists. They have a way with words, images and other considerations that are critical for a lively and compelling concept.  Case in point: I did start mostly as a...
Time Efficiency

Time Efficiency

Working with a communications consultant is critical when considering project timelines. Most communications professionals are used to working on strict time commitments when getting items finished. This can take a lot of focus and attention to detail. These...