Setting up expectations within an organization is not as easy as it seems. This can be the case when working complex situations.
But what if before an opportunity starts certain lines of communications have been set up? Then only during a live project, and when communications with a new potential customer have started, that all of a sudden a new rule appears?
Some of the best projects and new revenue streams have worked on have included great communications up front. This makes for more efficient transactions internally and with the customer.
On the other side sometimes a gray level appears. A new rule or thought emerges. Internally things take longer to resolve until a solution comes to light and for presentation.
Avoiding gray areas is always the way to go. It eventually builds more confidence into the direction where to take the project and externally communications appear more in tune and organized.